The AI-native operating system for real estate agents — built and validated on a live, top-producing business. Three subscription tiers, one platform, premium unit economics.
Every tier runs on the same foundation — AGENTA Brain™, DayBrief™, ClientSync™ CRM, Messages, and CalendarSync™. Tiers expand by module access. Replaces $8,350–$16,350/mo of fragmented software and labor.
Close your deals · solo agents
Foundation, plus
Not included
Add-ons available
Run your production · listing agents
Everything in Closer, plus
Add-ons available
The complete operating system · top producers
Everything in Producer, plus
No add-ons needed
The first 20 agents onboard as the Inner Circle at $450/mo on the Total Agent plan, price locked. Live production validation, direct line to the founder, and first access to every release.
Terms — all tiers
Software-grade gross margins on a usage-metered cost base. AGENTA runs on a single primary model for everyday work; contract scanning escalates to a multi-model consensus only when needed.
| Tier | Price | Mix | Contribution |
|---|---|---|---|
| Closer | $349 | 35% | $122.15 |
| Producer | $479 | 40% | $191.60 |
| Total Agent | $585 | 25% | $146.25 |
| Blended base | $460.00 | ||
| + Add-on adoption | ~15% | +$10.00 | |
| Blended ARPU | $470.00 |
| COGS Category | Driver |
|---|---|
| AI — everyday | Per token |
| AI — contract scan | Gated consensus |
| Communications | SMS seg · voice min |
| In-app voice | Min · characters |
| Email integration | Per account |
| Infrastructure | Compute · storage |
| Payments | % + per charge |
How margin scales as agent count grows. Fixed platform costs (~$45/mo) spread across the base. Variable COGS per agent held constant. Blended mix assumed: 40% Closer · 40% Producer · 20% Total Agent.
| Agents | MRR | Variable COGS | Fixed Platform | Total COGS | Gross Profit | Margin | Est. Valuation |
|---|---|---|---|---|---|---|---|
| 1 agent | $470 | $57.00 | $45.00 | $102.00 | $368.00 | 78.3% | Potential-based |
| 10 agents | $4,700 | $570.00 | $45.00 | $615.00 | $4,085.00 | 86.9% | Potential-based |
| 25 agents | $11,750 | $1,418.75 | $45.00 | $1,463.75 | $10,286.25 | 87.5% | $10M–$12M |
| 50 agents | $23,500 | $2,779.50 | $45.00 | $2,824.50 | $20,675.50 | 88.0% | $15M–$20M |
| 100 agents | $47,000 | $5,416.00 | $45.00 | $5,461.00 | $41,539.00 | 88.4% | $20M–$28M |
| 200 agents | $94,000 | $10,528.00 | $45.00 | $10,573.00 | $83,427.00 | 88.8% | $34M–$45M |
| 500 agents | $235,000 | $25,615.00 | $45.00 | $25,660.00 | $209,340.00 | 89.1% | $50M–$67M |
| 1,000 agents | $470,000 | $47,470.00 | $45.00 | $47,515.00 | $422,485.00 | 89.9% | $67M–$85M |
Margin per agent at each tier. Fixed platform cost amortized across 100 agents to show steady-state economics.
| Tier | Price/mo | Variable COGS | Fixed (÷100) | Total COGS | Gross Profit | Margin |
|---|---|---|---|---|---|---|
| Closer | $349 | $39.17 | $0.45 | $39.62 | $309.38 | 88.6% |
| Producer | $479 | $53.44 | $0.45 | $53.89 | $425.11 | 88.7% |
| Total Agent | $585 | $80.23 | $0.45 | $80.68 | $504.32 | 86.2% |
| Blended | $470 | $57.00 | $0.45 | $57.45 | $412.55 | 87.8% |
Fully-loaded monthly COGS per agent (modeled at ~500 messages, ~200 voice minutes). Software-grade margins at every tier.
| Cost line | Closer $349 | Producer $479 | Total Agent $585 |
|---|---|---|---|
| AI — everyday (primary model) | $13.00 | $22.00 | $37.00 |
| AI — contract scanning | $3.85 | $5.35 | $7.06 |
| Communications (SMS · voice) | $7.60 | $7.60 | $7.60 |
| In-app voice | $2.50 | $2.50 | $3.50 |
| ContentSync™ content | — | — | $4.50 |
| Website voice agent | — | — | $1.50 |
| Email integration | $1.50 | $1.50 | $1.50 |
| Infrastructure | $0.30 | $0.30 | $0.30 |
| Payments | $10.42 | $14.19 | $17.27 |
| Total COGS | $39.17 | $53.44 | $80.23 |
| Gross margin | 88.8% | 88.8% | 86.3% |
What each module consumes, and its relative cost intensity per agent.
| Module | Primary cost drivers | Intensity |
|---|---|---|
| AGENTA Brain™ | AI — voice profile build + 90-day refresh | High |
| DayBrief™ | AI — daily briefing generation | Med |
| ClientSync™ CRM | AI — chat interface + tool calls; in-app voice | High |
| ShowingSync™ | AI — request parsing; SMS | Med |
| DealSync™ / ContractSync™ | AI — automation + gated contract scan | High |
| ListSync™ | AI — listing management | Med |
| FeedbackSync™ | AI — feedback analysis | Low |
| RevenueSync™ | Compute — analytics, light AI | Low |
| ContentSync™ | AI — content in agent's voice | High |
| Messages | AI assist; SMS; email | Med |
| Calls | Voice minutes (telephony) | Low |
| CalendarSync™ | Calendar / email sync | Low |
| AGENTA Live | In-app voice widget + AI (light use) | Low |
Four acquisition channels — each with its own economics. Paid drives the base model. Referral, Affiliate, and Brokerage are additive on top.
Ad-spend driven acquisition. $517 CAC Year 1 · $600 Year 2 · $700 Years 3–5. 50% of net profit reinvested until $1M/mo cap hits May '28, then flat. Referral included in totals — 7.5% annual of prior month total, zero cost. Churn = 5% annual of prior month total.
■ Paid new | ■ Referral new | ■ Churn | ★ = $1M cap | Green = milestone
| Month | CAC | Ad Spend | Paid New | Referral New | Churn | Total Agents | MRR | Net Profit |
|---|---|---|---|---|---|---|---|---|
| Year 1 · CAC $517 | ||||||||
| Month | CAC | Ad Spend | Paid New | Referral New | Churn | Total Agents | MRR | Net Profit |
| Jul '26 | $517 | $20.0K | +38 | +0 | -0 | 38 | $17.1K | $-6.1K |
| Aug '26 | $517 | $20.0K | +38 | +0 | -0 | 76 | $34.2K | $7.8K |
| Sep '26 | $517 | $20.0K | +38 | +0 | -0 | 114 | $51.3K | $21.7K |
| Oct '26 | $517 | $20.0K | +38 | +1 | -0 | 153 | $68.8K | $35.9K |
| Nov '26 | $517 | $20.0K | +38 | +1 | -1 | 191 | $89.8K | $53.4K |
| Dec '26 | $517 | $26.7K | +51 | +1 | -1 | 242 | $113.7K | $66.3K |
| Jan '27 | $517 | $33.1K | +64 | +2 | -1 | 307 | $144.3K | $84.8K |
| Feb '27 | $517 | $42.4K | +82 | +2 | -1 | 390 | $183.3K | $107.5K |
| Mar '27 | $517 | $53.7K | +103 | +2 | -2 | 493 | $231.7K | $135.8K |
| Apr '27 ◄ 0K | $517 | $67.9K | +131 | +3 | -2 | 625 | $293.8K | $172.4K |
| May '27 | $517 | $86.2K | +166 | +4 | -3 | 792 | $372.2K | $218.3K |
| Jun '27 ◄ 1K | $517 | $109.1K | +211 | +5 | -3 | 1,005 | $472.4K | $277.2K |
| Year 2 · CAC $600 | ||||||||
| Month | CAC | Ad Spend | Paid New | Referral New | Churn | Total Agents | MRR | Net Profit |
| Jul '27 | $600 | $138.6K | +230 | +6 | -4 | 1,237 | $581.4K | $336.9K |
| Aug '27 | $600 | $168.5K | +280 | +8 | -5 | 1,520 | $714.4K | $415.9K |
| Sep '27 | $600 | $207.9K | +346 | +10 | -6 | 1,870 | $878.9K | $510.9K |
| Oct '27 | $600 | $255.5K | +425 | +12 | -8 | 2,299 | $1.08M | $628.3K |
| Nov '27 | $600 | $314.2K | +523 | +14 | -10 | 2,826 | $1.33M | $772.2K |
| Dec '27 | $600 | $386.1K | +643 | +18 | -12 | 3,475 | $1.63M | $949.8K |
| Jan '28 | $600 | $474.9K | +791 | +22 | -14 | 4,274 | $2.01M | $1.17M |
| Feb '28 ◄ 5K | $600 | $584.1K | +973 | +27 | -18 | 5,256 | $2.47M | $1.44M |
| Mar '28 | $600 | $718.3K | +1,197 | +33 | -22 | 6,464 | $3.04M | $1.77M |
| Apr '28 | $600 | $883.4K | +1,472 | +40 | -27 | 7,949 | $3.74M | $2.17M |
| May '28 | $600 | $1.00M ★ cap | +1,666 | +50 | -33 | 9,632 | $4.53M | $2.70M |
| Jun '28 ◄ 10K | $600 | $1.00M | +1,666 | +60 | -40 | 11,318 | $5.32M | $3.35M |
| Year 3 · CAC $700 | ||||||||
| Month | CAC | Ad Spend | Paid New | Referral New | Churn | Total Agents | MRR | Net Profit |
| Jul '28 | $700 | $1.00M | +1,428 | +71 | -47 | 12,770 | $6.00M | $3.91M |
| Aug '28 | $700 | $1.00M | +1,428 | +80 | -53 | 14,225 | $6.69M | $4.47M |
| Sep '28 | $700 | $1.00M | +1,428 | +89 | -59 | 15,683 | $7.37M | $5.03M |
| Oct '28 | $700 | $1.00M | +1,428 | +98 | -65 | 17,144 | $8.06M | $5.59M |
| Nov '28 | $700 | $1.00M | +1,428 | +107 | -71 | 18,608 | $8.75M | $6.15M |
| Dec '28 ◄ 20K | $700 | $1.00M | +1,428 | +116 | -78 | 20,074 | $9.43M | $6.72M |
| Jan '29 | $700 | $1.00M | +1,428 | +125 | -84 | 21,543 | $10.13M | $7.28M |
| Feb '29 | $700 | $1.00M | +1,428 | +135 | -90 | 23,016 | $10.82M | $7.85M |
| Mar '29 | $700 | $1.00M | +1,428 | +144 | -96 | 24,492 | $11.51M | $8.42M |
| Apr '29 | $700 | $1.00M | +1,428 | +153 | -102 | 25,971 | $12.21M | $8.98M |
| May '29 | $700 | $1.00M | +1,428 | +162 | -108 | 27,453 | $12.90M | $9.55M |
| Jun '29 | $700 | $1.00M | +1,428 | +172 | -114 | 28,939 | $13.60M | $10.13M |
| Year 4 · CAC $700 | ||||||||
| Month | CAC | Ad Spend | Paid New | Referral New | Churn | Total Agents | MRR | Net Profit |
| Jul '29 ◄ 30K | $700 | $1.00M | +1,428 | +181 | -121 | 30,427 | $14.30M | $10.70M |
| Aug '29 | $700 | $1.00M | +1,428 | +190 | -127 | 31,918 | $15.00M | $11.27M |
| Sep '29 | $700 | $1.00M | +1,428 | +199 | -133 | 33,412 | $15.70M | $11.85M |
| Oct '29 | $700 | $1.00M | +1,428 | +209 | -139 | 34,910 | $16.41M | $12.42M |
| Nov '29 | $700 | $1.00M | +1,428 | +218 | -145 | 36,411 | $17.11M | $13.00M |
| Dec '29 | $700 | $1.00M | +1,428 | +228 | -152 | 37,915 | $17.82M | $13.58M |
| Jan '30 | $700 | $1.00M | +1,428 | +237 | -158 | 39,422 | $18.53M | $14.16M |
| Feb '30 ◄ 40K | $700 | $1.00M | +1,428 | +246 | -164 | 40,932 | $19.24M | $14.74M |
| Mar '30 | $700 | $1.00M | +1,428 | +256 | -171 | 42,445 | $19.95M | $15.32M |
| Apr '30 | $700 | $1.00M | +1,428 | +265 | -177 | 43,961 | $20.66M | $15.90M |
| May '30 | $700 | $1.00M | +1,428 | +275 | -183 | 45,481 | $21.38M | $16.49M |
| Jun '30 | $700 | $1.00M | +1,428 | +284 | -190 | 47,003 | $22.09M | $17.07M |
| Year 5 · CAC $700 | ||||||||
| Month | CAC | Ad Spend | Paid New | Referral New | Churn | Total Agents | MRR | Net Profit |
| Jul '30 | $700 | $1.00M | +1,428 | +294 | -196 | 48,529 | $22.81M | $17.66M |
| Aug '30 ◄ 50K | $700 | $1.00M | +1,428 | +303 | -202 | 50,058 | $23.53M | $18.24M |
| Sep '30 | $700 | $1.00M | +1,428 | +313 | -209 | 51,590 | $24.25M | $18.83M |
| Oct '30 | $700 | $1.00M | +1,428 | +322 | -215 | 53,125 | $24.97M | $19.42M |
| Nov '30 | $700 | $1.00M | +1,428 | +332 | -221 | 54,664 | $25.69M | $20.02M |
| Dec '30 | $700 | $1.00M | +1,428 | +342 | -228 | 56,206 | $26.42M | $20.61M |
| Jan '31 | $700 | $1.00M | +1,428 | +351 | -234 | 57,751 | $27.14M | $21.20M |
| Feb '31 | $700 | $1.00M | +1,428 | +361 | -241 | 59,299 | $27.87M | $21.80M |
| Mar '31 ◄ 60K | $700 | $1.00M | +1,428 | +371 | -247 | 60,851 | $28.60M | $22.39M |
| Apr '31 | $700 | $1.00M | +1,428 | +380 | -254 | 62,405 | $29.33M | $22.99M |
| May '31 | $700 | $1.00M | +1,428 | +390 | -260 | 63,963 | $30.06M | $23.59M |
| Jun '31 | $700 | $1.00M | +1,428 | +400 | -267 | 65,524 | $30.80M | $24.19M |
Any TotalAgent subscriber can refer another agent. TotalAgent pays the referring agent directly — 20% of first month upfront + 3.5%/mo ongoing forever. No cap, no tiers to unlock. These agents are already included in the Paid tab totals — shown here separately for comp transparency.
| What Referring Agent Earns | Rate | On $470/mo Agent | Notes |
|---|---|---|---|
| Upfront (first month) | 20% of first month | $94.00 | Paid at 14 days post-activation |
| Ongoing (every month) | 3.5% of MRR | $16.45/mo forever | As long as referred agent stays active |
| 10 referrals | — | $940 up + $165/mo | $1,974/yr in passive income |
| 25 referrals | — | $2,350 up + $411/mo | $4,934/yr — ~10% of subscription cost back |
7.5% annual ÷ 12 of prior month total agents. Organic — zero ad spend.
| Year | Total Agents | New Referrals/yr | Upfront Paid/yr | Ongoing/mo | Ref % of Total |
|---|---|---|---|---|---|
| Year 1 | 1,005 | +21 | $2.0K | $1.4K/mo | 2.1% |
| Year 2 | 11,318 | +300 | $28.2K | $15.5K/mo | 2.7% |
| Year 3 | 28,939 | +1,452 | $136.5K | $39.7K/mo | 5.0% |
| Year 4 | 47,003 | +2,788 | $262.1K | $64.4K/mo | 5.9% |
| Year 5 | 65,524 | +4,159 | $390.9K | $89.8K/mo | 6.3% |
Affiliates refer agents to TotalAgent and earn comp directly from TotalAgent — nothing comes out of the agent's pocket beyond the subscription. Affiliate program is restricted to the Total Agent tier ($585/mo) only. Affiliates provide agents a 10% discount code valid for the first 12 months, then the subscription converts to full price.
| What Affiliate Earns | Rate | Year 1 (discounted) | Year 2+ (full price) | Notes |
|---|---|---|---|---|
| Agent pays | — | $526.50/mo | $585.00/mo | 10% discount year 1 only · auto-converts month 13 |
| Upfront (40% · one-time) | 40% of first month | $210.60 | — | Paid at 14 days post-activation |
| Ongoing (standard) | 5% of MRR | $26.33/mo | $29.25/mo | Forever · as long as agent stays active |
| Ongoing (100+ active agents) | 7.5% of MRR | $39.49/mo | $43.88/mo | Auto-applies at 100 active · never has to ask |
| Period | Revenue | COGS | Partner Pay | TotalAgent Net | Margin |
|---|---|---|---|---|---|
| Month 1 (upfront + ongoing) | $526.50 | $80.23 | $236.93 | $209.34 | 39.8% |
| Months 2–12 (yr1 · 5%) | $526.50 | $80.23 | $26.33 | $419.94 | 79.8% |
| Month 13+ · standard (5%) | $585.00 | $80.23 | $29.25 | $475.52 | 81.3% |
| Month 13+ · volume (7.5%) | $585.00 | $80.23 | $43.88 | $460.89 | 78.8% |
| Active Agents (yr2+) | Upfront Earned | Ongoing/mo (5%) | Ongoing/yr | Notes |
|---|---|---|---|---|
| 10 agents | $2,106.00 | $292.50/mo | $3,510.00/yr | Strong side income |
| 25 agents | $5,265.00 | $731.25/mo | $8,775.00/yr | Meaningful recurring income |
| 50 agents | $10,530.00 | $1,462.50/mo | $17,550.00/yr | |
| 100 agents · volume tier | $21,060.00 | $4,387.50/mo | $52,650.00/yr | Auto-upgrades to 7.5% |
| 250 agents · volume tier | $52,650.00 | $10,968.75/mo | $131,625.00/yr | Full-time income from one partnership |
| Partner Type | Why They Refer | Est. Audience | Activation Path |
|---|---|---|---|
| Real estate coaches | Students are agents — direct audience, trusted relationship | 50–500 agents | Direct outreach + co-marketing |
| Lenders / mortgage brokers | Work with agents daily — natural platform recommendation | 20–200 agents | Partner program |
| Title / escrow reps | Agent relationships across multiple offices | 30–150 agents | Direct outreach |
| Team leaders | Recommend tools to their team — embedded trust | 5–50 agents | Demo + team deal |
| Industry influencers | Large agent audiences — content monetization | 500–50,000 agents | Partnership agreement |
Two phases. Phase 1: broker pays $50/agent/mo for DealSync — a stripped compliance and transaction tool, agents pay nothing. Phase 2: when an agent upgrades to Total Agent ($585/mo), the $50 charge disappears and flips to the broker earning 5%/mo on that agent instead. Broker provides agents a 10% discount code valid for year 1. Same comp structure as the affiliate program.
Broker pays TotalAgent $50/agent/mo. Agents get DealSync free. Replaces transaction coordinator and compliance labor — typically $3K–$10K/mo saved on a 100-agent office.
| Feature | Included | Notes |
|---|---|---|
| Transaction management | ✓ | Contract scanning, deadline tracking, transaction timeline |
| AI compliance scan | ✓ | Multi-model AI review — replaces compliance officer labor |
| Email integration | ✓ | Transaction communications only |
| AGENTA voice | Standard | Not personalized — no voice DNA, no writing samples |
| ClientSync CRM | ✗ | Upgrade trigger — agents feel this gap immediately |
| ShowingSync · ListSync · ContentSync | ✗ | Total Agent only — biggest pain point for active agents |
| DayBrief · Voice Agent | ✗ | Total Agent only |
When an agent upgrades, the broker's $50/agent/mo charge stops and flips to the broker earning 5% of that agent's subscription. 10% discount code applies year 1. From month 13 the agent pays full $585 — broker earns more.
| Per Upgraded Agent | DealSync Phase | Year 1 (discounted) | Year 2+ (full price) |
|---|---|---|---|
| Broker pays TotalAgent | −$50.00/mo | $0 | $0 |
| Broker upfront (40%) | $0 | $210.60 one-time | — |
| Broker earns/mo (5%) | $0 | $26.33/mo | $29.25/mo |
| Net swing vs DealSync | — | +$76.33/mo | +$79.25/mo |
| Volume tier (100+ upgraded · 7.5%) | — | $39.49/mo | $43.88/mo · +$93.88 |
| Conversion | Upgraded | Still DealSync | Broker Net/mo | TotalAgent Net/mo |
|---|---|---|---|---|
| 0% | 0 | 150 | $-7,500.00 | $7,087.50 |
| 20% | 30 | 120 | $-5,122.50 | $19,935.60 |
| 40% ◆ | 60 | 90 | $-2,745.00 | $32,783.70 |
| 70% | 105 | 45 | $+821.25 | $52,055.85 |
| 100% | 150 | 0 | $+4,387.50 | $71,328.00 |
| Timing | Touch | Message | Owner |
|---|---|---|---|
| Day 1 | Welcome email | Here's what DealSync does — and here's your 10% discount code for the full platform | Automated |
| Day 30 | Check-in | How's DealSync working? Here's what agents like you unlocked by upgrading | AE or CS |
| Day 60 | Feature gap | You've closed X transactions. Here's what you're missing without ClientSync + ShowingSync | Automated |
| Day 90 | Upgrade offer | Use your 10% discount code — Total Agent $526.50/mo for 12 months · cancel anytime | AE |
| Ongoing | Broker push | Broker actively drives upgrades — stops paying $50/agent AND starts earning 5% | Broker |
5 DealSync deals/yr averaging 100 agents each. 30% conversion to Total Agent within 6 months. Conservative.
| Year | Deals | DealSync Agents | Converted | Warm Pipeline | Additional ARR |
|---|---|---|---|---|---|
| Year 1 | 5 | 500 | ~150 | 500+ | $1.05M |
| Year 2 | 15 | 1,500 | ~450 | 1,500+ | $3.16M |
| Year 3 | 30 | 3,000 | ~900 | 3,000+ | $6.31M |
| Year 4 | 50 | 5,000 | ~1,500 | 5,000+ | $10.53M |
| Year 5 | 75 | 7,500 | ~2,250 | 7,500+ | $15.80M |
Paid channel only — marketing-driven acquisition at $517/$600/$700 CAC. Referral included in totals. Affiliate and brokerage are additive on top of these numbers.
After COGS, comp, and ad spend. Valuation uses conservative 5–7× ARR. Year 3 is the exit window.
| Year | Agents | ARR | Comp/mo | Net/mo | Net/yr | Est. Valuation (5–7×) |
|---|---|---|---|---|---|---|
| Year 1 | 1,005 | $5.7M | $31K | $277K | $1.2M | $28M–$40M |
| Year 2 | 11,318 | $63.8M | $346K | $3.4M | $16.2M | $319M–$447M |
| Year 3 | 28,939 | $163.2M | $884K | $10.1M | $84.1M | $816M–$1.14B |
| Year 4 | 47,003 | $265.1M | $1.4M | $17.1M | $166.5M | $1.33B–$1.86B |
| Year 5 | 65,524 | $369.6M | $2.0M | $24.2M | $250.9M | $1.85B–$2.59B |
High-growth vertical SaaS with 87%+ gross margins supports 8–16× ARR. $400–500M target reachable at Year 3 (12× ARR = $1.96B).
| Year | ARR | 8× (conservative) | 12× (base) | 16× (strong) |
|---|---|---|---|---|
| Year 1 | $5.7M | $45M | $68M | $91M |
| Year 2 | $63.8M | $511M | $766M | $1.02B |
| Year 3 | $163.2M | $1.31B | $1.96B | $2.61B |
| Year 4 | $265.1M | $2.12B | $3.18B | $4.24B |
| Year 5 | $369.6M | $2.96B | $4.43B | $5.91B |
All incumbents grew primarily through brokerage deals — not individual paid acquisition. None are AI-native. None were built by a producing agent.
| Platform | Agents | Pricing | Setup Fee | Key Weakness vs TotalAgent |
|---|---|---|---|---|
| Lofty (Chime) | 60,000+ | $449+/mo | $499–$1,499 | AI bolted on. Corporate parent (NYSE: Moatable). No founder-operator story. No voice personalization. |
| Follow Up Boss (Zillow) | ~20,000 | $69–$1,000+/mo | None | CRM only. No AI. Zillow ToS allows client data access — active agent backlash driving migrations. |
| kvCORE (BoldTrail) | 600K+ users | $499–$1,800+/mo | $500–$1,000 | No AI. Hard to use. Poor adoption. Brokerage-only motion — eXp/RE/MAX inflate count. |
| Sierra Interactive | ~5,000 | $500–$2,000+/mo | $500+ | Premium price, zero AI, dated UX. Niche product for high-producing teams only. |
| Breezy | Early stage | ~$99–$299/mo | None | Shallow feature depth. No voice. No contract scan. No brokerage motion. No founder credibility. |
| Company | Acquired By | Price | Year | ~Agents | Multiple | Notes |
|---|---|---|---|---|---|---|
| Follow Up Boss | Zillow | $400M–$500M | 2023 | ~20,000 | ~20× ARR | CRM only. No AI. TotalAgent at same scale with AI depth commands a higher multiple. |
| ShowingTime | Zillow | $500M | 2021 | ~200,000 offices | — | Single-feature tool. TotalAgent is a full operating platform. |
| BoomTown | Inside Real Estate | Undisclosed | 2023 | ~40,000 agents | — | Lead gen + CRM. No AI. Merged into kvCORE/BoldTrail. |
| Firepoint | Lofty | Undisclosed | 2024 | Small | — | Lofty acquired to absorb customer base. Validates consolidation trend. |